[Likely the Alpha Beta supermarket that was located at 2040 E. Valley Parkway, Escondido. Images of exterior and interior of supermarket, including shoppers.]

"Leading the cheers at Orange Glen High School's 1970 football games are these six Patriot varsity cheerleaders. Doing the "heavy" work of holding up the others are (from left) Susan Longacre, Leslie Jones and Laurie Taylor. Forming the "v" for victory for the Patriots are (from left) Kathy Boyce, Debbie Hawthorne and Gail Mullett."

[Likely the Alpha Beta supermarket that was located at 2040 E. Valley Parkway, Escondido. Images of exterior and interior of supermarket, including shoppers.]

[Likely the Alpha Beta supermarket that was located at 2040 E. Valley Parkway, Escondido. Images of exterior and interior of supermarket, including shoppers.]

This series consists of photographic negatives taken by Dan Rios and other photographers at the Escondido Times-Advocate and North County Times newspapers.

Negatives are in 35 mmm, medium, and large formats, and are black and white negatives, color negatives, and color positive film.

This series consists of photographic negatives taken by Dan Rios and other photographers at the Escondido Times-Advocate and North County Times newspapers.

Negatives are in 35 mmm, medium, and large formats, and are black and white negatives, color negatives, and color positive film.

"Vern G. Williamson, owner of Williamson Septic and Paving" ; "Mary Peterson, owner of the Book Nook and super sleuth when it comes to reading matter" and "Anita Lungren, owner of Lungren's Pet Center, 624 North Broadway, Escondido" [Envelope contains additional images of Williamson, Peterson, and Lungren, and two images of an unidentified male.]

This series consists of photographic negatives taken by Dan Rios and other photographers at the Escondido Times-Advocate and North County Times newspapers.

Negatives are in 35 mmm, medium, and large formats, and are black and white negatives, color negatives, and color positive film.

This series consists of photographic negatives taken by Dan Rios and other photographers at the Escondido Times-Advocate and North County Times newspapers.

Negatives are in 35 mmm, medium, and large formats, and are black and white negatives, color negatives, and color positive film.

This series consists of photographic negatives taken by Dan Rios and other photographers at the Escondido Times-Advocate and North County Times newspapers.

Negatives are in 35 mmm, medium, and large formats, and are black and white negatives, color negatives, and color positive film.