Scope and Contents "Merits of Sta-Power engine conditioner seemed impressive to Ken Hogeland, owner of Ken's Shell Service at Ninth Avenue and Highway 395, when described by the firm's North County distributors, Charles Elliott (center) and Jack Cardoza, whose office is at 647 N. Broadway. A pure petroleum additive, the product is alkaline-based and will not only clean dirty engines of gum and lacquer, but is expected to reduce air pollution by as much as 70 per cent, according to the representatives."...

Scope and Contents [Images 008-010: Images of Jasper Catalano, Escondido landlord that boarded up rental units rather than fix them up. Catalano moved from Texas to California and article is about him and his properties which were rented mostly to itinerate laborers. Caption to photograph says "With eyes that have witnessed nearly 50 years of change, Jasper Catalano sits and watches a continuously growing Escondido. Catalano recently closed down some rental units in the downtown area voluntarily rather than...

Scope and Contents

"Long-time Escondidan Peter Oliver recalls earlier times in the Southland as he scans a pulp novel about Kit Carson, printed in 1935. Oliver says he hopes the new Kit Carson Days will be as wonderful for the community as Grape Days were."